Traffic Patterns

Total calls by hour

Calls by day of the week are two reports that display with graphic clarity information you might have guessed but were previously unable to document. Or you might be surprised if the facts disprove long-held assumptions.

Following traffic periods over time helps you fine-tune staffing arrangements and prepare for seasonal surges.

Missed calls by hour

exposes weaknesses or opportunities in your call-handling arrangements. This information is clearly detailed in our pie chart.

Call duration

The number of calls generated by an ad source can be a misleading statistic. Often, what's important is the quality, not quantity, of leads. Call duration can be a crucial indicator of a caller's readiness to buy.