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As part of our general service we place in a database all recorded customer calls. These calls and our data is never sold or allowed to be reviewed by the general public.

The reason we keep the data, is in the event that a customer would need to access the information, it is there for them and easy to retrieve. As you can imagine, after 7 years of business there is a tremendous amount of data, nearly 7 million records as a matter of fact.

Recently, we decided that the cost to house this huge volume of data was getting expensive and so we were going to purge all non-customer calls. Before we did the purge, we decided that the calls themselves represented an amazing amount of data regarding how we might enhance our customer�s use of call tracking. We wanted to know what the calls identified as additional needs that our call tracking technology might be able to handle.

We knew call tracking worked very well identifying which ad programs generated enough revenue to be worth repeating. It also offered the ability to identify operational shortfalls that were costing the business owner money. The challenge, it seemed, was that no one was listening.

As we continued to review the recordings a glaring problem emerged. We heard call after call of sales people mismanaging calls, poorly handling objections, leaving prospects on hold and simply not selling the way the managers wanted it done. In our minds-eye we could see that many of these prospects were surely sales if they had just been handled properly.

So, how could we incorporate all the functions of call tracking and our advanced technology into a service that would be able to:

Use criteria established by each customer to review each and every prospect call within 30-45 minutes of being handled by a sales office.
All calls would be reviewed by LIVE peeople.
Identify lost sales opportunities in near real time, usually within 30-45 minutes of the call.
Contact a business owner or sales manager so the lead can be re-assigned BEFORE the opportunity is lost.
Track results to verify that the actions being taken impacted the bottom line, which is PROFIT.
Reports the results in real time.

Introducing

"CallSurance" by CallCap

CallSurance is call insurance for your business. With our "CallSurance" system in place you can rest assured that what would have been lost opportunities are now reassigned sales opportunities. All calls that are generated by your tracked advertising programs are reviewed live by our specially trained screeners:

The process is as simple as it is effective:

We work with our customer to establish a list of positive, negative and neutral outcomes for the calls.
We then train our reviewers to act as though they are new to the call and see if they think they would have been sold if proper process were applied.
As your calls are completed they are automatically placed into a que. As they rotate into position to be reviewed; a LIVE person will accept the call for review.
We rotate the calls between a large pool of reviewers. This rotation assures that each call is hitting a fresh set of ears and also that you have no fear of bias or boredom. Results are impartial & re-captured leads are forwarded almost as fast as they are received. Our usual turn around time is 30-45 minutes.
Based upon the previously established criteria our reviewers will rate the call as Positive, Negative or Neutral.
If a Negative or lost opportunity is identified you will be notified immediately by email.
You must ensure that you have a process in place to go back after the lead as soon as it is received. Most of the Beta test sites we have worked with have specified �closers� to which the calls go back to. This way you have your best people in place to manage the lost opportunities.
Track results to verify that the actions being taken impacted the bottom line.
Reports the results in real time.

Many of our Beta test sites have reported Returns on Investment as high as $50 returned for every dollar invested. Our best success scenario closed and additional $350,000 in business in the first month. Another owner decided he needed a vacation after discovering how much business he had been loosing.

One thing is for sure. They all made more money with the system than without.