Caller Data Capture
Capture the Call provides you with a exclusive NATIONAL toll free or local number to insert into each advertisement you wish to track. Calls to these numbers route through our state of the art call tracking software and switching system and ring to your business phone. As the inbound calls to your track-able numbers pass through our digital switch, our software captures to a database information about each call:
-
Callers Name, Address Phone Number
-
Number of rings it took for your team to answer the call
-
Time the call occurred
-
Demographic data
-
Geographic Data
-
Duration of the call
-
Action Taken on the Call (connected, busy, change number, no answer, hang up)
-
Do not Call List warning ( Are they on the national do not call list)
This data is captured
even if your line is busy or you're not there to answer the phone, allowing you to follow-up on leads that otherwise might have been lost. Just as important, the phone number the customer dialed indicates which ad caught your callers attention, allowing you to quantify exactly and then compare the effectiveness of your various ad buys.
Capture the Call, call tracking does not require the installation of new hardware at your place of business or special software on your computers. Our carrier-quality routers, switches, and servers are housed in a state-of-the-art facility in the bread basket of America ~ Wichita, Kansas.
The data we capture about your callers is available to you through our secure, password protected, real time, web based reporting tool. Available 24/7 you can view the data in multiple formats which include everything from graphs, pie charts & executive summaries called the snap shot to detail-rich tables cross-referencing individual callers' information to nationwide demographic statistics. Your data even can be delivered as XML-formatted email, enabling seamless integration with your CRM system. Or you can choose to use the export tool to deliver data to an Excel spreadsheet or Avery Label maker to do a inbound lead mailer.
Of course you can be certain your data will remain confidential, secure, and available 24x7. You own your data so we never will sell it or release it to others.