THANK YOU CAPTURE THE CALL CUTOMERS:

Well, the results are finally in! We have had a tremendous year. Overall we grew an astounding 107%.

We revamped our website and increased our position on Google to the first page of each on our favorite keyword headings.

We sold more incentives than in anytime before in our history.

Here is the why:

Capture the Call strives to deliver the best call tracking service value available in the market place. Our competition is constantly in flux and usually require contracts to keep their customers. We believe that our customers should stay because they want to not because they have to. So, we operate very differently, with little more than a handshake at our company. We don't require contracts, or charge set up fees. We allow the customer to manage their own lines by giving them access to a state of the art control module available 24/7 via the internet.

Best thing is, even with no contracts, the majority of our customer stay long term.

Our pricing is affordable and our service is second to none. The reports we offer as well as other optional components of our product line are unbeatable and cannot be found anywhere else.

The addition of our real time chat has allowed us to provide answers instantly and our customers love it.

Bottom line is that this year is just a sample of the great years to come. Thanks again for visiting our site and my blog. We appreciate both.

Sometimes it is assumed that because we are not the largest call tracking company in the market that we are not worthy of working with or targeting larger, brand name companies. The fact is they love us. We out perform the other leading call capture options all the time. Our service, pricing, lack of contracts, flexibility and superior technology put us in play with many of the giant companies on a variety of projects.

Here are a few examples of how our call tracking technology & incentives are exploding into the market:

1. We recently earned an opportunity to work with Valpak to supply their tracking capability for their franchises in the Midwest.

2. We are going to be launching an incentives promotion in Kohl's department stores in December.

3. We have been working with Supercoups for a long time.

4. We have made a strategic alliance with “The Home Mag” in Florida. It is an up and coming franchise opportunity that you will be hearing about very soon. We are the supplier of call tracking services for all franchises they launch in the upcoming years. We have proven instrumental in demonstrating value to their new customers.

5. Earlier in the year we provided the incentives for Wells Fargo for a promotion they were running to retain customers.

6. We have been able to work promotions in Target Stores, Bed Bath & Beyond, Linens and Things and Krogers.

So remember. As you review the options in call tracking keep us at the very front of your list. Good things come in small packages. We, by design, keep our overhead low and like dynamite provide a tremendous bang for the buck. Give us the nod and we will blow you away with how good we really are!

YES....

Actually there are very few call tracking companies that can secure local numbers for you to track. We are one of the few that can do this for you and in most cases we have the ability to secure local numbers for most local markets.

The beauty of the local number is that your customer is calling in their local market instead of an 800, 866 or 877 number. Many customers like the idea that they are working with companies that are doing business near to them. Fact is that you can have that local number ring anywhere you like.

This is key because if you are a smaller operator or a marketing company trying to make your client appear larger the best way is to add numbers. As an example you can add an N, S, E, W location...Have it ring to the one location they do operate and the prospects that do attempt to call think they are larger than they are.

This is also a great strategy for the Yellow Pages because statistics prove that the more numbers that are published ~ basically giving the customer more assumed options ~ the more likely they are to call. To the tune of an additional 25% more calls per number.

So when you are looking to do call tracking and you want to incorporate local numbers in your paradigm, make sure you give us a call and let us demonstrate why we are the best in the business.

Many of the people we speak to on a daily basis are concerned that the ads that they are running are not producing anything. They wonder if there is a way to know for sure if they are wasting money. So they eventually find call tracking and capture the call.

You would not believe the amount of advertising that is in the market that produces absolutely nothing. By tracking the calls that are generated from your ad programs you can see exactly what has happened with each program. Many of the ad companies themselves are using the call capture technology to track and measure how well the ad programs that they implement work.

For many this is the first time that they have the ability to prove conclusively that their product worked or conversely that it did not.

As a business owner or marketing director it is advisable that you include call tracking in your budget to validate what you have working. Most of our customers spend about 5% of their overall spend to make sure the other 95% is spent wisely. These wise people know for sure if they are or are not wasting their money. They cancel the bad advertising, focus the good and bank the rest for other productive programs that may come along.

At the end of the day call tracking is a tremendous asset and a great idea.

Many customers think that they need some advanced phone system or feel there may need to be an expensive change that has to be made to their existing phone system to use call tracking.

Fact of the matter is that there is usually no change that has to be made to use our call capture technology. You can usually use any phone from the most basic to advanced telephone systems. With most phones/phone systems we can usually have a number up, quality checked and ringing where you want it to within minutes. Therefore, you can be tracking almost immediately.

You see our technology is placed in-front of your phone system. Basically what happens is we provide you a number that is running through our software in our phone system. When your customer or prospect dials that special number, it rings at your office or cell phone and as the call goes on we can capture the data on that call.

When you hang up our system stops and the caller is never any wiser. There are no clicks or transfers, as the whole process is seamless to the caller. For you the data is amazing and available within about 7 seconds of the call.

So, if you are considering call tracking put aside the fear of "extras". There are no hidden challenges in our system. Give us call and we can explain our call tracking technology further. I am sure you will find the whole technology amazing.

Fact: we never hear from our current customers that our service is expensive. Those that have seen and implemented a successful call capture strategy rarely go back to business without using the advantage of our call tracking technology. Those business owners and managers have a rare insight into the process by which their business runs. Many times this knowledge in and of itself is worth the cost of our service. They have the ability to analyze call times, lost calls, exact call responses, how the team in the office handles the prospects and customers that do call in. They can also know for certain exactly how much each ad program is generating thereby making advertising decisions based upon facts rather than vague statistics.

Why then is it that our prospective customers sometimes feel that the service is too costly? The same is heard from our marketing partners who use call tracking to quantify ~ exactly~ how the advertising programs they have designed and implemented are producing for their customers.

Since the question just came up yesterday lets look at the issue from a marketing perspective. As an account executive with an advertising company or a manager from the same company, what is the biggest challenge that you face? PROOF!

You need to show your customer that the program is, in-fact, generating leads that turn into sales. How do you do that? Tic marks at the receptionist's desk, memories from the sales staff as to who originated the lead and whom are looking for the "Glen Garry" leads or the owners "feeling" that the program is working. Fact is that all of these "systems" don't work. When you go back in to renew the program, your customer says that the ad did not work nor did it pay for itself and so they are not going to do it again for the next year. You are out revenue and they may be out an ad program that was working.

Why do I say that? Our experience is that most ad programs that are launched are successful. The problem begins when the leads that the marketing companies have been generated encounter the "customer service" or sales staff inside your customers business. The prospects face long hold times, being forwarded endlessly, poor sales technique and staff, rude attitudes, all of which lead to sales failure. Not the ad programs fault as it made the "phone ring". It is the operations staff that is dropping the ball.

Imagine the difference if you could detail the exact demographics, geo-graphics, hold times and a play a recording of how each prospect was handled. As a marketer I can then go to my customer and not only prove the value of my ad program but help to improve the production of his or her service and sales close ratio.

Let us revisit the original question, "I don't think my client can afford the service" or "I don't think we cannot package this be cause it would make our offering too expensive".

If call capture, as an added value resource, saves just one or two accounts each year for your account executives or sales staff, how much revenue was saved? The same is true of your customers. If this saves just one or two good prospects each month and converts them to customers for your customers sales staff how much additional revenue would that produce?

As a marketing company or sales person, ask yourself this; if you can conclusively demonstrate that an ad program your customer is currently running is not generating leads and he cancels that program, what have you accomplished? Additional advertising funding, and your customer is no longer spending money on a non-productive ad program.

This is the KEY revelation. Our service does not cost anything when implemented properly. We eliminate waste in advertising, secure current customers, add value and differentiate you in the marketplace. This technology helps to optimize sales, high light and identify operational deficiencies and provides a whole host of research capabilities.

My suggestion is this ~ your company and your customers must incorporate call tracking in its' marketing efforts. Call tracking is fast becoming THE SECRET WEAPON of the informed minority. When used intelligently this technology provides a quantifiable strategic advantage to those who use it. There is an expense associated with implementing call tracking but the return on investment far exceeds this amount. It just takes a moment to see how it works and a business lifetime to effectively use all of call tracking applications.

As a marketing director you probably have wondered what book works and if it works.

Our answer to this age old question Capture the Call.

Listen! Every time a yellow page rep hits your door the first thing they do is tell you what the book they publish SHOULD be generating for you on the basis of the research they have done. They will tell you that if you get that full page ad you will get sooooooo many calls that you will not be able to keep up.

Ask yourself this. How would they know? If they did know, even if it is bad news would they tell you.

NO!

You need to use a call capture system to monitor your inbound activity so you can TELL them what your activity level was. With our technology you will be able to see, in real time, exactly what is going on during each call, its origin and ad that the response call came from.

When ever you are in doubt, confirm it with www.capturethecall.com. So forever more you will know what works and what does not.

CMB Consulting home of www.capturethecall.com has closed negotiated two huge agreements in the month of April.

Bryan T. Bender CFO of the consortium has successfully negotiated two incentive agreements that place CMB and Capture the Call in partnership with the likes of Bed Bath & Beyond, Aero Products, Target Stores, Linen and Things.

Through his hard work and vision Bryan has establish CMB as a new force in the industry. The programs will be implemented in late May and early June.

The anticipated response will be a boon to the sales of all companies involved.

Coupling this incentive capability with our superior call capture capabilities will ensure that www.capturethecall.com and our proprietary call capture technology will benefit many more businesses.