About Capture The Call

Our story

Previous to founding Capture the Call and offering call tracking services, the owners of our company were sales executives for SBC Yellow Pages. Many times our yellow page customers would question: I am not sure this ad really works & so I am not sure if I want to repeat the ad. Without effective call tracking, "who knows" was the only answer we could provide. Truth is our average yellow page customer ordered on faith because they had always run the ad. They were spending thousands each month on a hunch. This experience gives us a unique perspective on the value of call tracking services and the challenges that business owners face in regard to tracking their advertising spend. It also enables us to provide our clients with additional insight on their advertising campaigns and how to optimize their budgets by utilizing call tracking services. Recognizing what an issue this is for all forms of advertising, Capture the Call was founded to offer comprehensive call tracking services so no one has to answer, "who knows" any longer. 

How do you know if your advertisements are producing results? By utilizing our Call Tracking Services, you can analyze what types of ads are generating calls and even review how your sales people handle them. Capture the Call is a leading provider of Call Tracking Services with clients ranging from small businesses to large corporations. Our innovative Call Tracking Software allows your company to better track which calls are responding to which advertisements you have placed.

Beyond the matter of tracking where a call comes from, our call tracking goes a step further. Sometimes our customers ads get lots of calls but company's sales people don't handle them correctly, in which case the opportunity was lost. There was no way to confirm this was the issue. In effect the money invested in the advertisements was useless because their sales staff was not able to convert the prospects to customers. Our Call Tracking Software and Services also include the ability to record all calls that come through the calling tracking system, so that they can be evaluated to determine if your sales staff is effective. This has given our clients the ability to identify the mistakes that are being made and work with their sales reps to correct them and in turn increase the performance of the advertising campaigns.

How does the call tracking work?

With Capture the Call's call tracking services, you can get started immediately with no large upfront costs and no hardware to install! Our low cost call tracking services can cost as little as $2 a day! This is because the call tracking services are supported by our advanced call capture system, so it is simple for our clients to work with. We provide you a telephone number that you place into your advertising. It doesn't matter what advertising vehicle it is. It can be yellow pages, newspaper, radio, television or the Internet. All callers that respond to the ad are now seamlessly routed through our call tracking system. To see the results of the call tracking, you simply logon through our website and review the call tracking reports. Our system shows you in graphic format, in real time (within about 7 seconds of the call) how things are going. Imagine next year at yellow page time when the sales rep comes in with the contract, having the ability to review your call tracking system to help you make your decision. Knowing exactly how many calls that ad generated and how many closes your sales team made.

Additionally, our call tracking services allow you to see the calls that hang up before you picked up. Statistics indicate that this number could be as high as 17% of the total calls made to your office. They are the invisible boost your company is missing.

Call today and see why 90% of all the customers who utilize our Call Tracking Services continue to long term!

Success Stories

Local College Saves Big Dollars

• Wisconsin College currently uses 12 radio stations to draw students for recruiters
• Call record capabilities allow a real time call critique - You may be shocked by the manner with which your people handle your prospects.
• Our system was installed to evaluate the call production from each radio station.
• 7 of the available radio stations are proven to be non-performing. Contracts are canceled. The budget dollars from the non-producing stations are redirected to advertising that works. The rest of the saved dollars are set aside for later ad programs.

Yellow Page productivity study highlights costly misunderstanding

• Mortgage shoppers calling in for branch locations of broker are told by the receptionist that this company has no office in the area that the caller is looking for.
• Broker/Owner, while reviewing the recorded calls from his main office, hears the receptionist tell this prospect go to another mortgage vendor.
• Receptionist reports getting 5-6 of this type of call daily.
• Mortgages can be brokered over the phone to any area in Wisconsin and a conservative estimate is that the lost income opportunity from this misunderstanding was $10,000-$12,000 daily or $3.1 million dollars annually. If the office close ratio is 20% the lost income would still be $600,000.
• The receptionist was given correct information and now forwards those calls to Loan Officers for proper handling.

Car Dealer Tracks Inbound Bad Credit/No Credit Finance Calls and finds gold mine!

• Car dealer advertises in numerous car magazines and newspapers.
• Installs our system to track calls and notices lots of hang-ups.
• Identifies "fear of not qualifying" as reason for hang-ups..
• Calls back the financing hang-ups and finds that they can sell a car to roughly 33% of the callers.
• Top producer in the office states that this data will help him sell "5 additional cars per month".